Are you converting social leads into sales?

Why is it so hard to measure your actions in currency in the social networks? Can you measure the online conversions? And when they convert into offline sales? You know that it is possible to measure social media ROI into your offline sales? There are a number of techniques that can help you narrow in (more…)

How social media can create value

‘Generate value’ may be considered as one of the old new adages for company growth. If you are capable of creating value, more people will be willing to buy your product and your revenue will grow. Although you may be thinking it is an empty speech, actually generating value is something achievable and a real (more…)

To Be or not to be: that’s the ROI of marketing

To be, or not to be: that is the question: Whether ’tis nobler in the mind to suffer The slings and arrows of outrageous fortune, Or to take arms against a sea of troubles, And by opposing end them? To die: to sleep; Hamlet, by W.Shakespeare To invest or not to invest: that is the (more…)

How to measure and calculate the ROI of social media

ROI is a financial concept that measures the net profit of a company, project or campaign generated in comparison with the invested costs. Sometimes it is called profitability; ROI is Return On Investment, the profitability of an investment. ROIM, another similar concept, is when we apply the concept of ROI to marketing. It measures the impact of (more…)

Marketing: expense or investment?

Do not lie to yourself, not every penny you invest in marketing and promotion is an actual investment. What’s the difference? It is easy, if you spend your precious money in a marketing campaign and this provokes profit betterment, then that is well invested money. Half the money I spend on advertising is wasted; the (more…)

Master Social Media ROI Measurement with these 3 Concepts

You have probably read many myths and legends (and many lies as well) around the concept of ROI. However, it is not necessary to reinvent the wheel. This time I’ll tell you what three questions or tools you have to keep in mind to run away from the myths that have been created around social media (more…)

Get Key Drivers Analysis KDA Delivered as a Deck

Key drivers analyses (KDA) are a very commonly used in marketing analytics to determine what factors are strongly related to key performance indicators (KPI) such as brand trust. Nowadays you can get KDA delivered as a deck. While KDAs are commonplace, there is still a substantial cost related to running a full analysis as it (more…)

A client is worth more than this sale

So you managed to get that customer to buy from you! You made the sale… and is that all? Not at all; it is an error to consider that a customer is only worth the profit you get from that one sale. Have you considered this customer could be repeating and then buying again from (more…)

Measure the return of your marketing actions

Every action has an outcome… or it should. One of the sayings of management is you can not manage what you do not measure; that’s it!, if you are unable to give an answer to the question ‘which are the outcomes of my business actions?’ then you are not dealing responsibly with your business: you (more…)

3 ways to measure your brand strength in social media

Do you want to know how to measure your brand strength in social media? A benefit of an active presence in social media is that it will allow you to improve your branding. Qualitatively information feels great in your reports and dashboards, but I want you to know how much [in money terms] has your (more…)