Key drivers analyses (KDA) are a very commonly used in marketing analytics to determine what factors are strongly related to key performance indicators (KPI) such as brand trust. Nowadays you can get KDA delivered as a deck. While KDAs are commonplace, there is still a substantial cost related to running a full analysis as it (more…)
Key drivers analysis (KDA) is a very commonly used in marketing analytics to determine what factors are strongly related to key performance indicators (KPI) such as brand trust, loyalty, customer satisfaction, NPS, purchase intent, or the more top line sales revenue. You can get insights from your survey data. While KDAs are commonplace, there is (more…)