Measuring the value of your brand

Just because you are measuring the value of your brand does not mean you are an egomaniac (or brand-maniac!). Doing so means you are trying to be informed to make better decisions with regards to your branding. It is possible you are a small business owner, or even a freelance professional, and you may be thinking (more…)

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3 ways to measure your brand strength in social media

Do you want to know how to measure your brand strength in social media? A benefit of an active presence in social media is that it will allow you to improve your branding. Qualitatively information feels great in your reports and dashboards, but I want you to know how much [in money terms] has your (more…)