Why you should measure your social media ROI

Are you one of those professionals who is being continuously asked by many clients or even his boss to calculate the social media ROI? The use of the term social media ROI has been climbing up to become part of the concepts that every social media professional knows (or should know). It is not rare (more…)

Social selling: a new customer journey?

Do you think social networks have changed the way you sell? Can you take advantage of them in your daily life? Although social networks have changed the sales process from a business perspective and marketing, if you understand well what place in that process you will become a very useful tool to change some processes. (more…)

How to measure and calculate the ROI of social media

ROI is a financial concept that measures the net profit of a company, project or campaign generated in comparison with the invested costs. Sometimes it is called profitability; ROI is Return On Investment, the profitability of an investment. ROIM, another similar concept, is when we apply the concept of ROI to marketing. It measures the impact of (more…)

How to measure your benefits in social media

Maybe you have heard many times that “social media are conversations” and that, consequently, they can not be attributed ROI because you can not measure the benefits of your customers or users talk about your services or products, on your brand, or that it is impossible to measure engagement. One reason why many people say (more…)

How to calculate your costs in social media

If you want to estimate the ROI of your social media presence you need to calculate its benefits and the costs. While estimating the benefits attributable to social media is quite a complicated task, measuring the costs in social media is not so difficult. What it is recommended though is you hand this over to (more…)