To Be or not to be: that’s the ROI of marketing

To be, or not to be: that is the question: Whether ’tis nobler in the mind to suffer The slings and arrows of outrageous fortune, Or to take arms against a sea of troubles, And by opposing end them? To die: to sleep; Hamlet, by W.Shakespeare To invest or not to invest: that is the (more…)

Measure the return of your marketing actions

Every action has an outcome… or it should. One of the sayings of management is you can not manage what you do not measure; that’s it!, if you are unable to give an answer to the question ‘which are the outcomes of my business actions?’ then you are not dealing responsibly with your business: you (more…)