Why is it so hard to measure your actions in currency in the social networks? Can you measure the online conversions? And when they convert into offline sales? You know that it is possible to measure social media ROI into your offline sales? There are a number of techniques that can help you narrow in (more…)
‘Generate value’ may be considered as one of the old new adages for company growth. If you are capable of creating value, more people will be willing to buy your product and your revenue will grow. Although you may be thinking it is an empty speech, actually generating value is something achievable and a real (more…)
Are you one of those professionals who is being continuously asked by many clients or even his boss to calculate the social media ROI? The use of the term social media ROI has been climbing up to become part of the concepts that every social media professional knows (or should know). It is not rare (more…)
To be, or not to be: that is the question: Whether ’tis nobler in the mind to suffer The slings and arrows of outrageous fortune, Or to take arms against a sea of troubles, And by opposing end them? To die: to sleep; Hamlet, by W.Shakespeare To invest or not to invest: that is the (more…)
ROI is a financial concept that measures the net profit of a company, project or campaign generated in comparison with the invested costs. Sometimes it is called profitability; ROI is Return On Investment, the profitability of an investment. ROIM, another similar concept, is when we apply the concept of ROI to marketing. It measures the impact of (more…)
Do not lie to yourself, not every penny you invest in marketing and promotion is an actual investment. What’s the difference? It is easy, if you spend your precious money in a marketing campaign and this provokes profit betterment, then that is well invested money. Half the money I spend on advertising is wasted; the (more…)
You have probably read many myths and legends (and many lies as well) around the concept of ROI. However, it is not necessary to reinvent the wheel. This time I’ll tell you what three questions or tools you have to keep in mind to run away from the myths that have been created around social media (more…)
Maybe you have heard many times that “social media are conversations” and that, consequently, they can not be attributed ROI because you can not measure the benefits of your customers or users talk about your services or products, on your brand, or that it is impossible to measure engagement. One reason why many people say (more…)
If you want to estimate the ROI of your social media presence you need to calculate its benefits and the costs. While estimating the benefits attributable to social media is quite a complicated task, measuring the costs in social media is not so difficult. What it is recommended though is you hand this over to (more…)
Just because you are measuring the value of your brand does not mean you are an egomaniac (or brand-maniac!). Doing so means you are trying to be informed to make better decisions with regards to your branding. It is possible you are a small business owner, or even a freelance professional, and you may be thinking (more…)