Every action has an outcome… or it should. One of the sayings of management is you can not manage what you do not measure; that’s it!, if you are unable to give an answer to the question ‘which are the outcomes of my business actions?’ then you are not dealing responsibly with your business: you (more…)
Do you want to know how to measure your brand strength in social media? A benefit of an active presence in social media is that it will allow you to improve your branding. Qualitatively information feels great in your reports and dashboards, but I want you to know how much [in money terms] has your (more…)