How social media can create value

‘Generate value’ may be considered as one of the old new adages for company growth. If you are capable of creating value, more people will be willing to buy your product and your revenue will grow. Although you may be thinking it is an empty speech, actually generating value is something achievable and a real (more…)

A client is worth more than this sale

So you managed to get that customer to buy from you! You made the sale… and is that all? Not at all; it is an error to consider that a customer is only worth the profit you get from that one sale. Have you considered this customer could be repeating and then buying again from (more…)