Key drivers analyses (KDA) are a very commonly used in marketing analytics to determine what factors are strongly related to key performance indicators (KPI) such as brand trust.
While KDAs are commonplace, there is still a substantial cost related to running a full analysis as it requires a technical skill set. Our approach enables users without statistical software skills to explore their data in a fast and appealing delivery, while keeping a robust scientific methodology. Seamlessly upload your data, let our platform do the hard work, and download your ready to comment and present slides deck!
Usual applications are:
Brand Performance
Analyse the results of your brand tracker, brand satisfaction, NPS, loyalty, or customer happiness to delve into the main levers of your brand performance or competitor’s.
Sales Drivers Analysis
Identify the main drivers behind higher sales in the longer run. Get the insights that will let you know the importance of everyone of your marketing strategy levers, the key drivers.
Clickthrough Factors
Your ad campaigns are generating an amount of data hiding actionable intelligence. Don’t let the algorithmic bidding outbid you and analyse the factors that identify the successful clicks.
We provide you with an API that orchestrates a machine learning-based process that from your data file will generate a ready to work on slides deck on PPTX format. Just use the API to upload your file containing your KPI and drivers data, let us work out the deck for you!