This tool will help you calculate the probability that the outcome of a marketing campaign has been successful. It uses a similar method to A/B testing.

You have two actions; you’ll need to have measured the receivers of each action and the conversion rates for each group to obtain the probability of success.

It makes use of a statistical test called Fisher Exact Test, intended to analyse association between two categories.

Action receivers are the total number of users or clients that have been exposed to either campaign (i.e. A or B) or, alternatively, have been exposed (A) or not (B) to the campaign.

Conversions are the number of users or clients for each group (A and B) that have converted or fulfilled according to our target (eg. sales, subscription).